11 Reasons To Use Email Marketing
What is Email Marketing? If you have an email address, you’ve seen plenty of examples of email marketing. A clothing store might tell you about some new styles, a car dealership might let you know...
View ArticleWhy You Should Use Newsletter Services Instead of Sending Mass E-mails Yourself
Email marketing is a form of direct marketing which allows anyone to send messages directly to a pre-determined list of users. (For more info about what email marketing is, check out this post, “11...
View ArticleThe Basics of Newsletter A/B Testing
Big Gains From Small Edits In the world of Email marketing, there is always room for improvement. Sometimes, the biggest improvement can come from the smallest of edits. The most minor adjustments to...
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How To: Build an Effective Email Content Strategy
Email marketing can be one of the most effective forms of direct response marketing. It’s highly targeted and the results are relatively easy to track. Your audience made the effort to sign up, so you...
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Future of SEO, Remarketing & Mobile at BFM Expert Series
On November 20th, the BFM Experts Series was held at the Ganservoort Hotel on Park Ave, where Blue Fountain Media team members presented 3 hot topics in digital marketing with a keynote by former...
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Best of the Inbox Awards: The Top 8 Email Campaigns of 2012
Despite email having been one of the first digital methods adopted by direct marketers, it is an often neglected element to the online marketing mix. The ROI, however, is staggering: The DMA puts email...
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A New Outlook on the World
The digital heavyweight battle between the two giants, Microsoft and Google, has just spilled into the email ring with a brand new shift — pardon the pun. Plans have been made to transition the...
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4 Reasons Email Marketing Should Be Your New Year’s Resolution for 2014
The end of the year is quickly approaching, and it's time to review your marketing budget allocations for the upcoming year: Social Media? Check. Everyone is doing it. SEO? Check. PPC? Maybe, just...
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[INFOGRAPHIC] 2013 Year in Review: Lessons for Successful Marketing in 2014
Although 2013 is at a close, taking a moment to reflect back on the important data that the year provided about the realm of digital marketing can be an extremely helpful tool when formulating an...
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5 Helpful Tools for Any Email Campaign
Creating an effective, visually interesting, and valuable email marketing campaign can be a difficult task for even the most seasoned marketer. Between ensuring your code is correct, your newsletter...
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[INFOGRAPHIC] Digital Marketing for Finance: What Businesses Need to Know to...
With more than 94% of users in all age groups using financial service features like online banking, it is no wonder that in 2014 the financial services industry currently makes up an impressive 14% of...
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Writing Effective Emails: What I Learned In The Newsroom
As I ambled through the double doors of my college newsroom for the first time, bespectacled and full of misplaced enthusiasm, I considered it to be the first in a long line of inevitable professional...
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Direct Mail & Email Marketing: Better Together
It is often easy when pursuing a digital marketing campaign to forget about the importance of offline marketing. According to a February 2014 study by Ascend2 and Netprospex, only 25% of B2B marketers...
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How to Integrate Website Design Into Email and Social Media
When communicating with an audience about your company, you're presented with an opportunity to build your business and online presence through effective branding. This starts with consistent design...
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How Can Personalized Email Make An Impact on Your Users?
Remember when you set up your first email account? You’ve probably been through countless email addresses since then for various reasons--a change in taste, or more likely, a need for an email address...
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Expert Tips on How To Increase Click Through Rate on Emails
Nearly all industries and businesses use email marketing as a way to reach their audience. And it’s no wonder why--as email users, most of us are constantly connected, checking our inbox on desktops...
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Top 5 Elements of Successful Email Marketing Strategies
When it comes to email marketing, there’s more than one way to measure success. A multitude of metrics can indicate overall performance and present areas for improvement after the launch of a campaign....
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Best Email Marketing Campaigns of 2015: Black Friday Edition
It’s the most wonderful time of the year…for email marketing. With Thanksgiving, Black Friday, and Cyber Monday barely behind us, the holiday shopping season has officially kicked off. When we weren’t...
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Valentine’s Day Email Marketing: Our Favorite Campaigns
This year Valentine’s Day conveniently crossed paths with President’s Day. With that 3-day-weekend came some questionably cold weather, and endless opportunities for shopping online. Therefore, the...
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How To Optimize Email for Mobile Devices: Design and Content
There are a few things to think about when deciding to optimize your email campaigns for mobile devices. How often do you check email on your smartphone? How about on your desktop? If you prefer to...
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